The United States is experiencing one of its sharpest drops in international tourism in nearly two decades, as millions of travelers choose alternative destinations over America in 2025.

Recent tourism figures show that overseas visits to the U.S. declined by about 5.5 percent compared to last year, resulting in roughly 4 million fewer international arrivals. Foreign visitor spending has also taken a hit, falling by more than $8 billion.

The downturn comes at a surprising time for the global travel industry. While international tourism is booming worldwide, the U.S. appears to be moving in the opposite direction. According to the World Travel and Tourism Council, global international travel increased significantly this year, with around 80 million additional travelers worldwide compared to 2024. However, many tourists are bypassing American destinations altogether.

Travelers from several countries — including Germany, France, India, Australia, Chile, and China — have reduced trips to the United States. The most dramatic decline has come from Canada, historically one of America’s strongest tourism markets.

Data referenced by CNN from mobility analytics company Cuebiq suggests travel from Canada to major U.S. cities may have fallen by as much as 42 percent over the past year. Official border statistics estimate a smaller but still substantial drop of around 25 percent.

Many international visitors reportedly cite political tensions, strict immigration rhetoric, and concerns about U.S. foreign policy as reasons for avoiding travel to the country.

Relations between the United States and Canada have become increasingly strained since Donald Trump returned to office. Trade disputes involving tariffs on Canadian steel, aluminum, and vehicles have fueled tensions between the neighboring nations. Trump’s controversial comments about Canada potentially becoming the “51st state” have also sparked criticism north of the border.

Popular American destinations heavily dependent on Canadian tourism, such as Las Vegas, have already begun to feel the impact. Reports indicate that Canadian travel to the city has fallen noticeably amid the ongoing trade disputes.

The broader geopolitical climate has also influenced travel decisions. Rising global energy prices linked to tensions involving Iran have added additional economic pressure for many travelers, especially Canadians.

Public opinion surveys suggest that trust between Canada and the United States has weakened considerably. A recent Politico poll found many Canadians now view the U.S. as a less reliable ally than in previous years.

Experts believe the tourism slowdown may have long-term consequences for America’s global image.

Juliette Kayyem, faculty chair of the Homeland Security Project at Harvard Kennedy School, told CNN that the international perception of the United States has changed significantly.

According to Kayyem, America was once viewed as a country admired by many nations and hoped to emulate. She warned that the current political climate risks damaging that reputation for years to come.