Visitors to Varenna on Italy's Lake Como should note new rules designed to protect the town's character and improve daily life for local residents.

Local authorities have announced that walking through the village without a shirt or while wearing swimwear is no longer permitted outside designated lakeside areas. Bathing suits and beachwear are now expected to remain at the beach or on boats, and anyone who ignores the regulation could face a fine of €50 to €200.

The initiative is part of a wider effort to manage the growing number of tourists visiting Varenna each year. Although the village is home to only around 650 permanent residents, it attracts hundreds of thousands of visitors thanks to its scenic waterfront, historic streets, and stunning views of Lake Como.

Mayor Mauro Manzoni explained that while tourism is vital for the local economy, it should not come at the expense of residents' quality of life. Accordingly, the new measures are intended to preserve the village's atmosphere while encouraging respectful behavior from visitors.

The updated regulations extend beyond dress standards. In addition, organized tour groups are now limited to a maximum of 25 participants, helping to reduce congestion along Varenna's narrow, cobbled streets. Tour guides are also no longer allowed to use loudspeakers, a move aimed at creating a quieter and more enjoyable environment for both locals and tourists.

Many business owners have welcomed the changes. In response, several residents believe that visitors should dress appropriately when entering shops, restaurants, churches, or public squares, even if they have just come from the lakeside. Others have stressed that the success of the new policy will depend on consistent enforcement.

Varenna is not the first Italian destination to introduce stricter visitor rules. In recent years, several popular tourist hotspots have adopted measures to address the challenges of overtourism. For example, Sorrento introduced penalties for people walking around town in swimwear or without shirts, while Portofino implemented restrictions to discourage overcrowding, including designated no-waiting zones in busy areas.

For travelers, the message is straightforward: enjoy Italy's beautiful lakes and beaches, but remember to change into appropriate clothing before exploring local streets, shops, and cultural landmarks. Respecting local customs not only helps avoid fines but also helps preserve the charm of these world-famous destinations.