In Midtown Manhattan, New York you will come across a state-of-the-art and imposing Christmas tree, and no we are not talking about the Rockefeller Center Christmas tree. It is, perhaps, unlikely that a passer-by would not notice the 12-story Christmas tree right on the facade of the Louis Vuitton store on 57th Street, which scales the entire corner of the building and is visible from blocks away. This is a colorful 2-D Christmas tree that is decorated with vibrant colorful details and LV logo ornaments.
It's not just this year's installation, as Louis Vuitton has used this facade on the side of the Manhattan building for other celebrations over the years, including in August when the brand celebrated its 200th anniversary. Also last year this imaginative illusion tree installation was used to pay tribute to the late Virgil Abloh, replacing the festive theme in the window displays with the words "Virgil Was Here".