This Beach Was Named No. 1 in Italy—and Its Called 'Paradise on Earth' by Travelers
When people imagine a summer escape in Italy, they often think of long sunny days, crystal-clear seas, delicious local cuisine, and the relaxed lifestyle that Italians call la dolce vita. For travelers dreaming of the perfect beach holiday, one destination has recently earned special recognition.
According to TripAdvisor’s 2025 Travelers’ Choice Awards, Spiaggia dei Conigli, better known as Rabbit Beach, has been named the highest-ranked beach in Italy. Located on the island of Lampedusa, south of Sicily, this spectacular stretch of coastline secured the fifth position among the best beaches in Europe.
Why Rabbit Beach Stands Out
Rabbit Beach is famous for its turquoise waters, soft white sand, and peaceful natural setting. The area is also known as an important habitat for sea turtles, making it one of the most environmentally significant coastal locations in the Mediterranean.
Visitors are drawn to its unspoiled beauty and tranquil atmosphere, often describing the beach as one of the most breathtaking places they have ever seen. The combination of transparent waters and dramatic scenery creates an experience that feels far removed from the crowded tourist hotspots found elsewhere in Europe.
TripAdvisor created its annual ranking by analyzing beach reviews submitted by travelers worldwide. The company evaluated destinations that consistently received outstanding ratings and positive feedback from users over a 12-month period.
The results highlight beaches that not only impress visitors with their natural beauty but also deliver memorable travel experiences.
To protect Rabbit Beach and maintain its pristine condition, local authorities regulate access during the busiest months of the year. From June through mid-October, entry is restricted and visitors must reserve a spot in advance.
These measures help prevent overcrowding and ensure that the beach remains clean and enjoyable for future generations.
Getting to Rabbit Beach
Travelers staying in Lampedusa can reach the beach in several ways. Local buses connect the area with the town center, while more adventurous visitors can walk, cycle, or rent an electric scooter or car.
The final approach involves a short hike, so comfortable footwear and plenty of water are highly recommended, especially during the summer heat.
Many travelers believe the journey is more than worthwhile. Reviews frequently praise the extraordinary colors of the sea and the sense of peace found on the shoreline.
Some visitors describe Rabbit Beach as a true “paradise on Earth,” while others appreciate that the visitor restrictions allow everyone to enjoy the scenery without overcrowding. The result is a more relaxed and authentic beach experience compared with many popular Mediterranean destinations.
Other Italian Beaches on Europe’s Best List
Rabbit Beach was not the only Italian destination recognized in the 2025 Travelers’ Choice Awards. Tropea Beach ranked eighth in Europe, while Sardinia was represented by two stunning locations: Spiaggia La Cinta at number 12 and Cala Mariolu at number 15.
These rankings confirm Italy’s reputation as one of Europe’s premier destinations for beach lovers, offering everything from dramatic cliffs and hidden coves to long stretches of golden sand and crystal-clear waters.
For the full ranking and list, visit tripadvisor.com.

