This City Was Just Named the Friendliest in the U.S.
Nestled in Utah’s southeastern desert region, Moab has been crowned the most welcoming city in the United States by Booking.com’s Traveler Review Awards. Known for its stunning landscapes and friendly hospitality, this small town has earned recognition not only on a national level but also as one of the most welcoming destinations worldwide.
Let’s dive into what makes Moab unique and why it topped the list of friendliest cities.
Booking.com’s Traveler Review Awards celebrate destinations where accommodation and transportation providers excel in guest satisfaction. This year, Moab earned the top spot among U.S. cities due to its exceptional reviews for friendly hospitality and outstanding service.
The award highlights places with an above-average number of highly-rated properties, and Moab’s warmth and charm resonate with visitors. Beyond the friendly people, the city offers unforgettable experiences that keep travelers returning.

Photo: unsplash.com/@gettyimages
Other Friendly Cities Worth Visiting
While Moab topped the list, several other towns in the U.S. also gained recognition for their warm hospitality:
Joshua Tree, California
Sedona, Arizona
Estes Park, Colorado
Bryson City, North Carolina
Pagosa Springs, Colorado
Asheville, North Carolina
Bar Harbor, Maine
Leavenworth, Washington
Each destination has a unique charm and a welcoming atmosphere, making them ideal stops for your next trip.
Moab’s hospitality extends beyond national borders, earning it a place on Booking.com’s list of the most welcoming cities on Earth. While it ranks behind other global destinations like Arraial d’Ajuda, Brazil, and Ermoupoli, Greece, its presence on this international list is a testament to the town’s universal appeal.
Why Moab Should Be on Your Bucket List
From the natural beauty of its national parks to its lively town center filled with shops and eateries, Moab has something for everyone. Whether you’re a solo traveler seeking adventure, a couple looking for a romantic getaway, or a family searching for quality time, Moab delivers.
So, pack your hiking boots, bring your appetite for adventure, and prepare to be greeted with a smile. Moab isn’t just a destination; it’s an experience you won’t forget.
Moab, Utah, isn’t just the friendliest city in the U.S.—it’s a place where natural beauty and genuine hospitality create an unforgettable destination. Whether you’re exploring red rock landscapes, rafting down the Colorado River, or simply enjoying the warm, welcoming vibe of the town, Moab offers an experience like no other.
Plan your trip to Moab and discover why it’s become a favorite for travelers worldwide.

