Italy is one of the most visited countries in the world, attracting millions of travelers every year. Italy offers a perfect blend of history, culture, and natural beauty, from ancient ruins and Renaissance art to stunning coastlines and delicious cuisine. Whether you're wandering through the romantic canals of Venice or marveling at Rome’s iconic landmarks, every city has its unique charm.

In this article, we’ll rank Italy's top 15 most visited cities based on tourist arrivals, cultural significance, and overall popularity. Whether planning your first trip or looking for new destinations, this guide will help you discover Italy's best places.

Are you ready to explore Italy’s most breathtaking cities? Let’s dive in!

1. Rome – The Eternal City
Top Hotels in Rome from $99

Rome, the capital of Italy, is a living museum filled with ancient ruins, grand cathedrals, and vibrant piazzas. It’s no surprise that it is the most visited city in Italy.

Top Attractions in Rome:

Colosseum: One of the New Seven Wonders of the World, this ancient amphitheater is a must-visit.

Vatican City: Home to St. Peter’s Basilica, the Vatican Museums, and the Sistine Chapel.

Trevi Fountain: Toss a coin and make a wish at this famous Baroque fountain.

Pantheon: A well-preserved Roman temple that dates back over 2,000 years.

Piazza Navona:  A lively square with street performers, fountains, and cafés.

Why Visit Rome?

Rome is a history lover’s paradise with endless archaeological sites and Renaissance art. Whether savoring authentic carbonara pasta in Trastevere or exploring the Vatican, this city has unforgettable experiences.

Photo: unsplash.com/@gabiontheroad

2. Venice – The City of Canals 
Top Hotels in Venice from $60

Venice is one of the most unique and enchanting cities in the world. Built on over 100 small islands, it is famous for its romantic canals, stunning architecture, and historic charm. With no roads, Venice’s iconic gondolas and vaporettos (water buses) are the primary means of transportation, adding to its magical atmosphere.

Top Attractions in Venice:

St. Mark’s Square (Piazza San Marco): The heart of Venice, surrounded by St. Mark’s Basilica, the Campanile (bell tower), and the Doge’s Palace.

Grand Canal: The main waterway of Venice, lined with elegant palaces and crossed by the famous Rialto Bridge.

Doge’s Palace (Palazzo Ducale): A masterpiece of Gothic architecture that once housed the rulers of Venice.

Bridge of Sighs: A historic bridge that connects the Doge’s Palace to an old prison, with a fascinating story behind its name.

Murano & Burano Islands: Murano is known for its glass-making tradition, while Burano is famous for its colorful houses and lace-making.

Why Visit Venice?

Venice is a dream destination for couples, photographers, and culture enthusiasts. Whether you’re enjoying a sunset gondola ride or indulging in Venetian seafood, the city offers a romantic and timeless experience. Just visit parts of the town before high tides (acqua alta) flood!

Photo: unsplash.com/@adriankrajcar

3. Milan – Italy’s Fashion Capital
Top Hotels in Milan from $30

Milan is Italy's economic and fashion capital, blending modernity with history. It is a paradise for luxury shoppers, art lovers, and football fans. While it may not have the ancient ruins of Rome, Milan is a global hub for fashion, business, and design.

Top Attractions in Milan:

Duomo di Milano: One of the world's largest and most stunning cathedrals, famous for its detailed Gothic architecture.

Galleria Vittorio Emanuele II:  A luxurious shopping gallery with high-end fashion brands and historic cafés.

Leonardo da Vinci’s "The Last Supper" is a must-see masterpiece in the Convent of Santa Maria delle Grazie.

Teatro Alla Scala: One of the most prestigious opera houses in the world.

Sforza Castle (Castello Sforzesco): A grand fortress with museums and beautiful courtyards.

Why Visit Milan?

Milan is a dynamic city with an international vibe. Whether you're shopping in the fashion district, admiring da Vinci’s artwork, or watching AC Milan or Inter Milan play at San Siro Stadium, there’s always something happening in this stylish metropolis.

Photo: unsplash.com/@daryan

4. Florence – The Cradle of the Renaissance
Top Hotels in Florence from $84

Florence (Firenze) is the birthplace of the Renaissance and one of the most beautiful cities in the world. Florence is a must-visit for history and art lovers, known for its world-class museums, stunning cathedrals, and rich artistic heritage.

Top Attractions in Florence:

Uffizi Gallery: One of the most famous art museums in the world, housing masterpieces by Botticelli, Leonardo da Vinci, and Michelangelo.

Ponte Vecchio: A charming medieval bridge lined with jewelry shops.

Duomo di Firenze (Florence Cathedral):  Featuring the famous Brunelleschi’s Dome, one of the most outstanding engineering achievements of the Renaissance.

Michelangelo’s David: The iconic marble statue located in the Galleria dell’Accademia.

Piazzale Michelangelo: A panoramic viewpoint offering the best views of Florence.

Why Visit Florence?

Florence is a living museum, where every street and piazza tells a story of artistic and architectural brilliance. Whether you're exploring historic churches, tasting Tuscan wines, or admiring Renaissance sculptures, you'll be in awe.

Photo: unsplash.com/@crystaltempest

5. Naples – Gateway to Pompeii & The Amalfi Coast
Top Hotels in Naples from $43

Naples (Napoli) is one of Italy’s most vibrant cities, known for its rich history, chaotic charm, and world-famous pizza. Located near Mount Vesuvius, Naples is also the perfect base for visiting Pompeii, Capri, and the Amalfi Coast.

Top Attractions in Naples:

Historic Center of Naples (Centro Storico): A UNESCO World Heritage site filled with ancient churches, hidden alleys, and lively piazzas.

Pompeii & Herculaneum: The legendary Roman cities were buried by Mount Vesuvius's eruption in 79 AD.

Castel dell’Ovo: The oldest standing fortification in Naples, offering breathtaking seaside views.

Spaccanapoli Street: A lively street packed with traditional shops, pizzerias, and artisan workshops.

Underground Naples (Napoli Sotterranea): Explore the ancient tunnels, aqueducts, and catacombs beneath the city.

Why Visit Naples?

Naples is raw, authentic, and full of energy. It offers some of Italy’s best food, from Neapolitan pizza to fresh seafood, along with stunning coastal views and nearby ancient ruins.

Photo: unsplash.com/@kirshu

6. Turin – A Blend of Royalty and Modernity
Top Hotels in Turin from $73

Turin (Torino) is a charming northern Italian city known for its elegant architecture, royal palaces, and world-class museums. It is also famous as the birthplace of Fiat cars and Italy’s first capital.

Top Attractions in Turin:

Mole Antonelliana & National Cinema Museum: A towering landmark with panoramic views and a fantastic film museum.

Egyptian Museum: The second-largest collection of Egyptian artifacts worldwide, after Cairo.

Piazza Castello: The heart of Turin, surrounded by historic buildings like the Royal Palace of Turin.

Superga Basilica: A stunning hilltop church with incredible views over the city and the Alps.

Valentino Park & Medieval Village: A beautiful riverside park with a reconstructed medieval town.

Why Visit Turin?

Turin is sophisticated yet underrated, making it a perfect destination for travelers looking for fewer crowds and a rich culture. It’s also a great place to enjoy chocolate, truffles, and excellent coffee!

Photo: unsplash.com/@alschim

7. Bologna – Italy’s Culinary Capital
Top Hotels in Bologna from $76

Bologna, the capital of the Emilia-Romagna region, is a food lover’s paradise and home to Italy’s oldest university. With its medieval charm and rich cuisine, Bologna is often overlooked but truly worth a visit.

Top Attractions in Bologna:

Piazza Maggiore & Neptune Fountain: The city’s lively central square with beautiful architecture.

Le Due Torri (The Two Towers): The leaning towers of Bologna offer a fantastic panoramic view.

Basilica di San Petronio: One of the largest churches in Italy, with a fascinating unfinished facade.

Porticoes of Bologna: Over 40km of covered walkways, making the city perfect for strolling.

Mercato di Mezzo: A famous food market where you can taste fresh local produce.

Why Visit Bologna?

Bologna is famous for its Bolognese sauce (ragù), fresh tortellini, and Parmigiano-Reggiano cheese. It is a must-visit if you love authentic Italian food and history!

Photo: unsplash.com/@danielsessler

8. Verona – City of Romeo and Juliet
Top Hotels in Verona from $77

Verona is one of Italy’s most romantic cities, thanks to its connection to Shakespeare’s Romeo and Juliet. It is also known for its well-preserved Roman architecture and vibrant cultural scene.

Top Attractions in Verona:

Juliet’s House (Casa di Giulietta): A famous balcony that attracts thousands of visitors daily.

Arena di Verona: A stunning Roman amphitheater that still hosts operas and concerts.

Ponte Pietra: A historic stone bridge with scenic river views.

Castelvecchio: A medieval castle and museum with impressive art collections.

Piazza delle Erbe: A lively market square with beautiful historic buildings.

Why Visit Verona?

Verona is romantic, historic, and full of charm. Whether exploring Shakespearean landmarks or watching an opera under the stars, Verona offers a magical experience.

Photo: unsplash.com/@albertobigoni

9. Pisa – More Than Just a Leaning Tower
Top Hotels in Pisa from $57

Pisa is world-famous for its Leaning Tower, but there’s much more to this historic Tuscan city than meets the eye.

Top Attractions in Pisa:

Leaning Tower of Pisa:  One of the most iconic landmarks in the world.

Piazza dei Miracoli (Square of Miracles): A UNESCO-listed area that includes the Leaning Tower, Pisa Cathedral, and Baptistery.

Borgo Stretto: A charming medieval street with cafés, shops, and old buildings.

Palazzo Blu:  A cultural center with art exhibitions and historical collections.

Arno River Walks: A picturesque riverside area with stunning sunset views.

Why Visit Pisa?

Pisa is more than just a quick photo stop! Beyond its famous tower, the city offers a rich history, beautiful churches, and great local food.

Photo: unsplash.com/@infinitexplorer

10. Genoa – A Historic Port City
Top Hotels in Genoa from $68 

Genoa (Genova) is Italy’s largest port city, with a fascinating maritime history and beautiful old-town streets.

Top Attractions in Genoa:

Porto Antico (Old Port): A lively waterfront area with museums, restaurants, and Italy’s largest aquarium.

Aquarium of Genoa: One of the best aquariums in Europe, perfect for families.

Via Garibaldi: A UNESCO-listed street lined with grand Renaissance palaces.

Cattedrale di San Lorenzo: A stunning cathedral with various architectural styles.

Boccadasse: A picturesque fishing village with colorful houses and seaside cafés.

Why Visit Genoa?

Genoa is rich in history, art, and maritime traditions. It’s also the birthplace of pesto sauce, so don’t forget to try some authentic pesto pasta!

Photo: unsplash.com/@bel2000a

11. Palermo – Sicily’s Cultural Gem
Top Hotels in Palermo from $46

Palermo, the capital of Sicily, is a fascinating mix of cultures, with influences from the Greeks, Romans, Arabs, and Normans. It is known for its historic markets, stunning architecture, and incredible street food.

Top Attractions in Palermo:

Palatine Chapel (Cappella Palatina): A breathtaking chapel with golden mosaics inside the Norman Palace.

Teatro Massimo: Italy’s largest opera house, known for its stunning interiors and acoustics.

Ballarò & Vucciria Markets: Vibrant street markets offering authentic Sicilian cuisine.

Mondello Beach: A beautiful white-sand beach just outside the city.

Catacombs of the Capuchins: A unique underground cemetery with well-preserved mummies.

Why Visit Palermo?

Palermo is an underrated Italian gem, perfect for those who love history, beaches, and food. Don’t leave without trying arancini (stuffed rice balls) and cannoli!

Photo: unsplash.com/@michelebit_

12. Siena – A Medieval Masterpiece 
Top Hotels in Siena from $60

Siena, located in the Tuscany region, is one of Italy’s best-preserved medieval cities. It’s famous for its historic streets, stunning architecture, and the thrilling Palio horse race.

Top Attractions in Siena:

Piazza del Campo: One of Europe’s most beautiful squares, home to the Palio horse race.

Siena Cathedral (Duomo di Siena): A masterpiece of Gothic architecture featuring intricate marble designs.

Torre del Mangia: A tall tower offering panoramic views over Siena.

Basilica of San Domenico: Home to relics of St. Catherine, Siena’s patron saint.

Wine & Food Tours: Taste world-famous Chianti wines and traditional Tuscan cuisine.

Why Visit Siena?

Siena is a quaint, romantic city with a rich medieval history. If you visit in July or August, don’t miss the Palio di Siena, one of Italy’s most exciting events!

Photo: unsplash.com/@achimr

13. Catania – At the Foot of Mount Etna
Top Hotels in Catania from $59

Catania is a vibrant coastal city in Sicily, known for its baroque architecture, black lava stone buildings, and delicious seafood. It sits at the base of Mount Etna, one of Europe’s most active volcanoes.

Top Attractions in Catania:

Piazza del Duomo & Elephant Fountain: The city’s main square features the iconic lava stone elephant statue.

Catania Fish Market (La Pescheria): A lively seafood market with an authentic Sicilian atmosphere.

Mount Etna Tours: Explore one of the world’s most famous volcanoes by jeep or hike.

Roman Amphitheater: A well-preserved ancient theater in the city center.

La Playa Beach: A long stretch of sandy beach perfect for relaxation.

Why Visit Catania?

Catania offers a mix of volcanic adventures, history, and coastal beauty. Plus, it’s home to Italy's best pasta, alla Norma (eggplant pasta)!

Photo: unsplash.com/@ssjneyland

14. Parma – A Food Lover’s Paradise
Top Hotels in Parma from $58

Parma, located in northern Italy, is a heaven for food lovers. It is famous for Parmesan cheese and Prosciutto di Parma. The city also has a rich musical and artistic heritage.

Top Attractions in Parma:

Teatro Farnese: A stunning 17th-century wooden theater inside the Pilotta Palace.

Parma Cathedral & Baptistery: Beautiful Romanesque buildings with incredible frescoes.

Ducal Park (Parco Ducale): A lovely green space perfect for a relaxing walk.

Prosciutto & Parmesan Cheese Factories: Take a tour to see how these world-famous products are made.

Cittadella Park: A historic fortress turned into a public park.

Why Visit Parma?

Parma is the perfect destination if you love Italian food, music, and history. Try Parmigiano-Reggiano and Tortelli Beretta (stuffed pasta with ricotta and herbs)!

Photo: unsplash.com/@gabiontheroad

15. Bari – A Coastal Treasure in Puglia
Top Hotels in Bari from $55

Bari, the capital of Puglia, is a charming coastal city with a mix of medieval history and modern seaside beauty. It is known for its ancient churches, whitewashed streets, and delicious Southern Italian cuisine.

Top Attractions in Bari:

Basilica of Saint Nicholas: The resting place of Saint Nicholas (Santa Claus).

Bari Vecchia (Old Town): A maze of narrow alleys, lively squares, and traditional bakeries.

Castello Normanno-Svevo: A historic Norman-Swabian castle with impressive architecture.

Lungomare (Seafront Promenade): One of Italy’s longest and most scenic coastal walks.

Polignano a Mare (Day Trip): A nearby seaside town famous for its dramatic cliffs and crystal-clear waters.

Why Visit Bari?

Bari perfectly blends history, coastal relaxation, and authentic southern Italian charm. Don’t leave without trying orecchiette pasta and freshly baked focaccia barese!

Photo: unsplash.com/@yamiable